In Terms of Copytesting, All of the Following Criticisms Have

question 136

Multiple Choice

In terms of copytesting, all of the following criticisms have recently been voiced, except:

• A) copytests stifle creativity that is needed to produce ads that stand out
• B) copytests favor emotional approaches in advertising
• C) copytests tend to lead to ads about product benefits that are believable and understandable to a focus group
• D) members of focus groups know little about creativity and are not legitimate judges of creative advertising

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Definitions:

Criminal Conspiracies

Agreements between two or more parties to commit an illegal act or a legal act in an illegal manner.

Duopolists

Refers to two companies or entities that dominate or control an entire market for a particular product or service, shaping prices, supply, and competition.

Monopolist

A monopolist is an entity or firm that has exclusive control over a market for a particular good or service, enabling it to adjust prices without direct competition.

Collude

To cooperate with others, often in secret and unlawfully, in order to deceive or gain an unfair advantage.