Which of the Following Is Not a Principle Associated with PACT

question 70

Multiple Choice

Which of the following is not a principle associated with PACT, position advertising copytesting?

• A) the procedure should be relevant to the advertising objective being tested
• B) researchers should agree on how results will be used
• C) the test should measure the degree of social responsibility
• D) researchers should use multiple measures to evaluate ads

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Definitions:

Social Media

Digital platforms that enable users to create, share content, and participate in social networking.

Recreation

Activities done for enjoyment, leisure, or relaxation outside of one's regular duties or work.

Leisure

Free time when one is not working or attending to other duties, often used for relaxation, entertainment, or hobbies.

High Culture

Forms of cultural expression associated with the elite or well-educated segments of society, including classical music, fine arts, and literature.