The Power of Cognitive Neuroscience Is That It Reveals Physiological

question 68

True/False

The power of cognitive neuroscience is that it reveals physiological reactions to ads and marketing messages.

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Definitions:

Twin Studies

Research that compares the similarity between monozygotic (identical) and dizygotic (fraternal) twins to understand the influence of genetics versus environment on human traits.

Adoption Studies

Research studies that compare adopted children to their biological and adoptive parents to understand the influence of genetics and environment on traits.

Genetics

The study of heredity and the variation of inherited characteristics.

Oxytocin

Oxytocin is a hormone and neurotransmitter involved in childbirth and lactation, also known as the "love hormone", it plays a significant role in social bonding, sexual reproduction, and during and after childbirth.