The Measure of Time Users Spend Engaged with a Particular

question 49

Multiple Choice

The measure of time users spend engaged with a particular online ad is:

• A) length of engagement
• B) click-through
• C) dwell time
• D) dwell rate

---

Definitions:

Currency Substitute

Any means of payment used in lieu of traditional money (coins and banknotes) for the transaction of goods and services.

Enforceable Contract

An agreement between parties that is legally binding and can be upheld in a court of law.

Negotiable Instruments

Financial documents that are transferable from one person to another, designed to guarantee the payment of a specific amount of money either on demand or at a set time.

Special Rules

Specific regulations or guidelines designed to address particular scenarios or areas within a broader regulatory framework.