Examlex
Evaluation or testing of advertising communications can occur at any stage of the development process.
Moral Realism
The philosophical position that ethical statements are objectively true or false and that moral facts exist independently of our perception of them.
Heritability
The degree to which the variations in a trait from one person to another can be attributed to genetic factors.
Hypersensitivity
An exaggerated or inappropriate response by the immune system to a substance that is normally harmless.
Transitivity
The ability in logic and mathematics to understand that if a relationship exists between A and B, and B and C, then that relationship exists between A and C.
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