To Some, the Only Measure That Should Be Used to Evaluate

question 85

Multiple Choice

To some, the only measure that should be used to evaluate marketing is:

• A) sales
• B) brand loyalty and brand equity
• C) brand awareness
• D) brand recognition

---

Definitions:

Operational Procedure

A set of documented instructions that outline the steps to be followed in order to carry out a routine operation or task.

System Volume

A Windows term describing the storage space that holds Windows operating system files used to boot the computer.

Hard Drive Problem

Issues or malfunctions related to the hard disk drive in a computer, potentially causing data loss, slow performance, or system instability.

Gesture

A movement or position of the hand, arm, body, head, or face that is used as a means of communication or input to a device or system.