Position Advertising Copytesting (PACT) Was Designed Originally to Assist in the Evaluation

question 72

True/False

Position advertising copytesting (PACT) was designed originally to assist in the evaluation of television ads.

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Definitions:

Hypothalamus

A subcortical structure that plays a vital role in controlling many motivated behaviors, like eating, drinking, and sexual activity.

Prefrontal Cortex

A region of the brain associated with decision making, personality expression, cognitive planning, and moderating social behavior.

Circadian Rhythm

The natural, internal process that regulates the sleep-wake cycle and repeats roughly every 24 hours.

Optic Nerve

The bundle of fibers that proceeds from each retina to the brain.