According to the Principles of Position Advertising Copytesting (PACT), Multiple

question 38

True/False

According to the principles of position advertising copytesting (PACT), multiple exposures to an advertisement are essential to obtain accurate results.

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Definitions:

Human Personality

refers to the individual differences in characteristic patterns of thinking, feeling, and behaving.

Big Five Model

A theory in psychology proposing five broad dimensions of personality traits: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.

Extraversion

A personality trait characterized by energy, positive emotions, surgency, and the tendency to seek stimulation and the company of others.

Openness to Experience

A dimension of the Big Five personality traits characterized by a person's willingness to try new things and be open to new experiences.