In Terms of Message Evaluations, Copytesting Is Most Likely to Be

question 35

Multiple Choice

In terms of message evaluations, copytesting is most likely to be used:

• A) in conjunction with ad tracking research
• B) in the final stages of ad development or with the finished ad
• C) with theater and portfolio tests
• D) with online metrics

---

Definitions:

Morals

Principles or beliefs concerning right and wrong behavior.

Normal Guilt

Refers to the feelings of regret and responsibility one might experience after having done something wrong or failed to do something right; it is considered a healthy psychological mechanism.

Indecisiveness

A difficulty in making decisions, often stemming from fear of making the wrong choice, anxiety, or a lack of confidence.

Psychopathology

The study of mental disorders, including their symptoms, etiology (causes), and treatment.