Quantitative Copytesting Questions Do Not Measure

question 164

Multiple Choice

Quantitative copytesting questions do not measure:

• A)ability of the ad to break through.
• B)why a particular ad is not liked.
• C)how enjoyable the ad is.
• D)what the ad communicates.

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Definitions:

Explaining a "No"

The process of providing reasons or justifications for rejecting a request or proposal.

Damaging "No"

A refusal or rejection that may cause harm, negative consequences, or impair relationships.

Direct Approach

A method of communication that is straightforward and to the point, without unnecessary details or digressions.

Routine Business Matters

Common or regular tasks, procedures, and decisions needed to operate a business effectively on a daily basis.