In Terms of Copytesting, the Current Thought by a Number

question 98

Multiple Choice

In terms of copytesting, the current thought by a number of marketing professionals is that the test:

• A) favors affective approaches over rational approaches
• B) inspires creativity
• C) is necessary primarily because of the issue of accountability
• D) is not really useful, but necessary because of demands of creatives

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Definitions:

Journal Entry

A journal entry is a record in the accounting books that logs a business transaction, indicating the accounts and amounts to be debited and credited.

Inventory

The total amount of goods and materials held by a business for the purpose of resale or production.

Selling Expense

Costs incurred directly and indirectly in making sales, including advertising, shipping, and sales staff salaries.

Goods Sold

The total of merchandise that a company has sold to its customers within a specific period; often referred to as 'sales'.