In Terms of Copytesting, the Current Thought by a Number

question 98

Multiple Choice

In terms of copytesting, the current thought by a number of marketing professionals is that the test:

• A) favors affective approaches over rational approaches
• B) inspires creativity
• C) is necessary primarily because of the issue of accountability
• D) is not really useful, but necessary because of demands of creatives

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Definitions:

Virus

A microscopic infectious agent that replicates only inside the living cells of other organisms and can cause diseases.

Caused

Refers to something that brings about an effect or result, indicating a relationship where one event is the reason something else happens.

Postmodern City

A city characterized by a complex and diverse social structure, architectural eclecticism, and a decentralized layout, reflecting the economic, social, and technological trends of the postmodern era.

Sociologists

Social scientists who study human societies, their interactions, and the processes that preserve and change them, focusing on structures, systems, and dynamics of social life.