Measuring Changes in Sales Following a Marketing Campaign Is Easier

question 134

Multiple Choice

Measuring changes in sales following a marketing campaign is easier now than in the past because of:

• A) commercial database services
• B) scanners and the UPC
• C) the power of retailers to control sales data
• D) Internet technology

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Definitions:

Extinct Species

Species that no longer exist anywhere on Earth, often due to natural causes or human activities.

Ice Age

A period of long-term reduction in the temperature of Earth's surface and atmosphere, leading to the presence or expansion of continental and polar ice sheets and alpine glaciers.

Fluctuations

Variations or changes in level, strength, or value that occur over time.

Specimen

A specimen refers to a sample or example of something, often used for scientific analysis, study, or display, such as a biological sample.