Examlex
What items should be identified when evaluating an advertising program?
Retailer
A business that sells products directly to consumers, offering products from one or several suppliers for sale to the end-user.
Marketing Channel
A system of intermediaries that helps to move products from the manufacturer to the consumer.
Agent
An intermediary who negotiates transactions between two or more parties.
Supply Chain
The various firms involved in performing the activities required to create and deliver a product or service to consumers or industrial users.
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