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What Objectives Can Be Used to Measure the Overall IMC

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What objectives can be used to measure the overall IMC program?


Definitions:

Profit-Sharing Plan

A company program that gives employees a share in the profits of the company, typically based on its yearly or quarterly earnings.

Line Managers

Supervisors or managers who have direct responsibility over a particular line of business, department, or team within an organization.

Program Strategies

Planned actions or series of actions aimed at achieving specific goals within a program.

Anniversary Dates

Specific dates that mark the yearly recurrence of significant events, such as weddings, company founding, or personal achievements.

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