Examlex
What objectives can be used to measure the overall IMC program?
Profit-Sharing Plan
A company program that gives employees a share in the profits of the company, typically based on its yearly or quarterly earnings.
Line Managers
Supervisors or managers who have direct responsibility over a particular line of business, department, or team within an organization.
Program Strategies
Planned actions or series of actions aimed at achieving specific goals within a program.
Anniversary Dates
Specific dates that mark the yearly recurrence of significant events, such as weddings, company founding, or personal achievements.
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