Which of the Following Statements Is True of Retargeting

question 85

Multiple Choice

Which of the following statements is true of retargeting?

• A) It is targeted at approximately 50% of Web site visitors who shop using smartphone applications.
• B) It employs personalized ads to direct shoppers back to a retailer's Web site they previously abandoned.
• C) It attempts to change buying habits of Web shoppers to get them to consider products they have never considered purchasing before.
• D) It attempts to change buying habits of Web shoppers by getting them to visit Web sites they have not visited before.

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Definitions:

Broad Reach

A term indicating a wide scope or extensive range, often used in the context of communications, influence, or distribution.

Sequestration

The action of taking legal possession of assets until a debt has been paid or other claims have been met.

Selective Attention

is the process by which individuals focus on specific stimuli while ignoring others, significantly influential in the context of media consumption and political awareness.

Fiscal Responsibility

The obligation of governments or organizations to efficiently and prudently manage their financial resources and liabilities.