Which of the Following Statements About Pricing Decisions in Marketing

question 4

Multiple Choice

Which of the following statements about pricing decisions in marketing strategy is TRUE?

• A) Price is one of two elements of the marketing mix that leads to revenue.
• B) Price has a direct connection with customer demand.
• C) Pricing is the least manipulated element of the marketing mix.
• D) Pricing is the most difficult element of the marketing mix to change.
• E) Customers will always equate higher prices with higher quality products.

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