What Is the Key to Using Behavioral Segmentation Successfully in Consumer

question 26

Multiple Choice

What is the key to using behavioral segmentation successfully in consumer markets?

• A) The firm must clearly link behavioral characteristics with risk profiles.
• B) The firm must clearly link behavioral characteristics to demographic characteristics.
• C) The firm must determine whether consumers see their behaviors as being distinct from other behavioral segments.
• D) The firm must clearly link behavioral information with geography.
• E) The firm must clearly understand the basic needs and benefits sought by different consumer groups.

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Definitions:

Uncertainty And Ambiguity

Situations or conditions where information is incomplete, leading to unclear paths or outcomes.

Extraversion

A personality trait typified by sociability, talkativeness, assertiveness, and excitability; extraverts draw energy from interacting with others.

Agreeableness

A personality trait characterized by warmth, friendliness, and compassion towards others, one of the dimensions of the Big Five personality traits.

Cultural Products

Items or activities that arise from and reflect the customs, beliefs, and way of life of a society or group.