Discuss the Different Views or Interpretations of Marketing as a Function

question 24

Essay

Discuss the different views or interpretations of marketing as a function of business, including the AMA's recent change in the definition of marketing. Why do you think the AMA changed the definition after 20 years?

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Definitions:

Contribution Format

A form of income statement where costs are divided into variable and fixed, and the contribution margin is calculated to determine profitability.

Income Statement

A financial statement that reports a company's financial performance over a specific accounting period, displaying revenue, expenses, and profit or loss.

Net Operating Income

An essential metric showing the profitability of a company's core business activities, excluding the effects of financing and investment income.

Variable Cost

Expenses that change in proportion to the amount of goods or services produced.