At WainPort Industries, the Firm's Senior Managers Approach Marketing Implementation

question 19

Multiple Choice

At WainPort Industries, the firm's senior managers approach marketing implementation with the belief that marketing strategy should be developed at the top of the organization and then transmitted to lower levels where frontline managers and employees implement it. What implementation approach is being used at WainPort?

• A) Implementation by command
• B) Implementation through threats
• C) Implementation as consensus
• D) Implementation through change
• E) Implementation by expectations

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Definitions:

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