With Respect to Developing a Marketing Plan, What Does It

question 37

Multiple Choice

With respect to developing a marketing plan, what does it mean for a marketing plan outline to be consistent?

• A) The outline should be sufficient to ensure that information is not omitted.
• B) The outline should have the ability to be modified to fit the situation.
• C) The outline should flow in a logical manner.
• D) The outline should have some connection to other functional area plans.
• E) The outline should be consistent across firms in the same industry.

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Definitions:

Basis Point

A basis point is a unit of measure used in finance to describe the percentage change in the value or rate of a financial instrument, equivalent to 0.01%.

Interest Rates

The fee, shown as a percentage of the principal amount, that a lender imposes on a borrower for the use of assets.

T-bill Rate

The yield on U.S. Treasury bills, a benchmark for short-term interest rates in the United States.

Futures Price

The agreed-upon price for the future exchange of an asset; a financial contract specifying the price at which an asset, often a physical commodity or a financial instrument, will be bought or sold at a future date.