The Collection of Strategic Activities Aimed at Marketing an Organization

question 25

Multiple Choice

The collection of strategic activities aimed at marketing an organization, its issues, and its ideals to potential stakeholders is referred to as __________. It typically involves marketing activities that are not directed to the end users of a firm's products.

• A) external affairs
• B) corporate affairs
• C) public relations
• D) stakeholder management
• E) societal relations

---

Definitions:

Christopher Columbus

An Italian explorer sponsored by Spain who embarked on transatlantic voyages that led to the widespread awareness of the American continents in Europe during the late 15th century.

Hernán Cortés

A Spanish Conquistador who led an expedition that caused the fall of the Aztec Empire and brought large portions of what is now mainland Mexico under the rule of the King of Castile in the early 16th century.

Adam Smith

An 18th-century Scottish economist and philosopher, best known as the author of "The Wealth of Nations" and as the father of modern economics.

Amerigo Vespucci

An Italian merchant, explorer, and navigator from the Republic of Florence, who is best known for his namesake of the continents of North and South America.