Microsoft Is Interested in Customers' Perceptions of Windows 7, Its

question 16

Multiple Choice

Microsoft is interested in customers' perceptions of Windows 7, its new PC operating system. Since the research goal is rather specific, Microsoft should conduct its own _____ research by asking customers to complete an online questionnaire.

• A) secondary
• B) primary
• C) qualitative
• D) observation
• E) experimental

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Definitions:

Basic Research

Investigative studies aimed at gaining a deeper and more comprehensive understanding of fundamental aspects without immediate commercial goals.

Technological Advance

The development of new or improved technological methods, tools, or devices that enhance efficiency, productivity, or performance.

Commercialization

The process of bringing new products or technologies to the market, involving production, marketing, and sales strategies.

Scientific Knowledge

The body of reliable information and understanding about the natural world, obtained through systematic study and experimentation.