Discuss the Role of Internal Marketing in Marketing Implementation

question 10

Essay

Discuss the role of internal marketing in marketing implementation. In what ways can the internal marketing approach help managers improve the implementation process?

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Definitions:

Contract

An agreement between two or more parties that is enforceable by law.

Responsibilities

Duties or tasks that an individual is expected or required to perform.

Eye Contact

The act of looking directly into someone else's eyes, which is an important non-verbal form of communication indicating attention, interest, or social connection.

Self-Concept

An individual's perception of their own identity, characteristics, abilities, and values.