To Successfully Utilize SWOT Analysis as a Catalyst for Strategic

question 27

Multiple Choice

To successfully utilize SWOT analysis as a catalyst for strategic planning, the marketing manager must focus on several important issues. Which of the following IS NOT one of these issues?

• A) The manager must look beyond the firm's current product offerings.
• B) The manager must find ways to connect the firm's strengths to its opportunities.
• C) The manager must strive to convert weaknesses into strengths.
• D) The manager must attempt to minimize the firm's limitations.
• E) The manager must find ways to transform key threats into strengths.

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Definitions:

Social-Organizational Basis

The underlying social structures, relationships, and roles within an organization that shape its culture and influence its operations.

Perceived Injustice

An individual's or group's interpretation or feeling that they have been treated unfairly or unequally, often leading to dissatisfaction, resentment, or social unrest.

Frame Alignment

A process in social movement theory that involves aligning individual interests, values, and beliefs with those of a broader social movement.

Resource Mobilization

The process of gathering resources (financial, human, informational, etc.) needed to support and accomplish goals, particularly in social movements.