Since the Introduction of the Atkins Diet, Many Food and Beverage

question 25

Multiple Choice

Since the introduction of the Atkins diet, many food and beverage marketers have focused on the low carbohydrate counts in their products. Many of these firms have launched promotional campaigns that directly compare their products to competing products having higher carbohydrate counts. In terms of product positioning, these promotional campaigns are designed to:

• A) move the firm and its products to a new position.
• B) strengthen the current position of the firm and its products.
• C) launch an attack on competing firms and their products.
• D) raise the bar of customer expectations.
• E) reposition competing firms and their products.

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