May Firms, Like the Altria Group, Focus on Diversification in Their

question 1

Multiple Choice

May firms, like the Altria Group, focus on diversification in their marketing strategies because they possess:

• A) many internal strengths and many external opportunities.
• B) many internal weaknesses and many external opportunities.
• C) many internal strengths and few external opportunities.
• D) many internal strengths and many external threats.
• E) many internal weaknesses and many external threats.

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Definitions:

Performance Appraisal

Performance appraisal is a systematic evaluation of an employee's job performance and productivity in relation to established criteria and organizational objectives.

Rank Ordering

A process of arranging items in a sequence based on their importance, priority, or quality.

Management Development

Is training to improve knowledge and skills in the management process.

Decision-Making

The process of selecting a course of action among multiple alternatives.