Although a Market Segment Can Meet All Criteria for Viability

question 16

Multiple Choice

Although a market segment can meet all criteria for viability, a firm may choose to not pursue the segment. Which of the following is a reason why this might occur?

• A) a competitor has already targeted the segment
• B) targeting the segment could lead to antitrust concerns
• C) the segment has no synergy with the firm's mission
• D) the segment is difficult to reach via communication and/or distribution
• E) the segment's members are not easily identifiable

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Definitions:

Compilation of Information

The process of gathering and organizing data from various sources into a single document or database.

Misappropriation

The unauthorized use or theft of someone else’s property or funds, especially in a manner contrary to their intended purpose.

Actual Losses

Real, measurable financial damages that have been incurred as a result of an event, action, or omission.

Unjust Enrichment

A legal concept wherein one party is unjustly enriched at the expense of another, often leading to legal remedies to correct the imbalance.