Although a Market Segment Can Meet All Criteria for Viability

question 16

Multiple Choice

Although a market segment can meet all criteria for viability, a firm may choose to not pursue the segment. Which of the following is a reason why this might occur?

• A) a competitor has already targeted the segment
• B) targeting the segment could lead to antitrust concerns
• C) the segment has no synergy with the firm's mission
• D) the segment is difficult to reach via communication and/or distribution
• E) the segment's members are not easily identifiable

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Definitions:

Protests and Petitions

Methods of nonviolent action used by individuals or groups to express opposition to or support for a cause, typically involving public demonstrations or formal requests to authorities.

Parliament

The supreme legislative body in a country, especially in those following the British system, composed of two houses: the upper house (Senate or House of Lords) and the lower house (House of Commons or House of Representatives).

Compromise

An agreement or a settlement of a dispute that is reached by each side making concessions.