Although a Market Segment Can Meet All Criteria for Viability

question 16

Multiple Choice

Although a market segment can meet all criteria for viability, a firm may choose to not pursue the segment. Which of the following is a reason why this might occur?

• A) a competitor has already targeted the segment
• B) targeting the segment could lead to antitrust concerns
• C) the segment has no synergy with the firm's mission
• D) the segment is difficult to reach via communication and/or distribution
• E) the segment's members are not easily identifiable

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Definitions:

Sewage, Sludge

The semi-solid by-product of the sewage treatment process, often treated and disposed of or sometimes used as a fertilizer after undergoing further processing.

Deep-Water Ocean

Areas of the ocean that are located far from land, typically at depths greater than 200 meters, characterized by cold temperatures and high pressure.

Oil Pollution

The release of liquid petroleum hydrocarbons into the environment, particularly the marine ecosystem, due to human activity, leading to environmental damage.

Salt Marshes

Coastal ecosystems in the intertidal zone, characterized by salt-tolerant plants and a major hub for biodiversity.