With Respect to Product Descriptors, the Product's __________ Communicate(s) How

question 2

Multiple Choice

With respect to product descriptors, the product's __________ communicate(s) how the product behaves, hopefully in a fashion that is distinctive and appealing to customers.

• A) features
• B) benefits
• C) image
• D) position
• E) advantages

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Definitions:

Hypothetical Syllogism

A form of logical argument involving two conditional statements and a conclusion derived from them.

Modus Ponens

A form of logical argument where if a conditional statement ("if P then Q") is accepted, and the antecedent (P) holds, then the consequent (Q) can be concluded.

Inductive Generalization

A form of reasoning where a conclusion is drawn about all members of a group based on observations of a sample of that group.

Sodium

A chemical element with the symbol Na and atomic number 11, which is a soft, silvery-white, highly reactive metal and is found in many salts, including table salt.