Rather Than Cutting Prices to Generate Sales, Most Firms Would

question 13

Multiple Choice

Rather than cutting prices to generate sales, most firms would be better off adjusting their marketing strategy to:

• A) build value into the product and justify the current price or even a price increase.
• B) decrease the supply of the product to keep prices high.
• C) heavily promote the product to stimulate sales.
• D) move toward an exclusive distribution strategy to increase the product's image.
• E) increase the availability of the product so more customers can purchase it.