Overall, the Trends Occurring in Marketing Channels Today (Growth in E-Commerce

question 14

Multiple Choice

Overall, the trends occurring in marketing channels today (growth in e-commerce, shifting power, outsourcing, growth in direct distribution/nonstore retailing, and growth in dual distribution) have one major theme in common. What is that theme?

• A) enhancing the reputation of the supply chain
• B) reducing the risk of legal action in the supply chain
• C) increasing channel efficiency by reducing waste, overhead, and other costs
• D) securing more power and control for manufacturers
• E) All of the above are common themes.

---

Definitions:

Owners' Equity

The residual interest in the assets of an entity after deducting liabilities, representing the owners' share in the company.

Gaap

Generally Accepted Accounting Principles are the standard framework of guidelines for financial accounting used in any given jurisdiction, commonly the U.S.

Lifo Inventory

A method of inventory valuation where the last items placed into inventory are the first ones taken out, used to calculate the cost of goods sold and ending inventory.

Basic Earnings Per Share (Eps)

Basic Earnings Per Share (EPS) is a calculation used to gauge a company's profitability on a per-share basis, dividing net earnings available to common shareholders by the average outstanding shares.