Why Is Promotion Based on Creativity Alone Likely to Waste

question 22

Multiple Choice

Why is promotion based on creativity alone likely to waste valuable marketing resources?

• A) Because truly creative promotion is too expensive
• B) Because the majority of promotional efforts do not create results in the short term
• C) Because promotion that is based solely on creativity is no better than one-on-one personal selling
• D) Because most potential customers simply ignore promotion
• E) All of the above are reasons.

Comprehend the components of a bond's yield and the factors influencing bond pricing.

Identify and explain the different premiums associated with bond yields.

Understand the relationship between bond face value, market value, and maturity dynamics.

Recognize the factors that influence the market value of zero-coupon bonds.

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Definitions:

Ethical Decision-making

The procedure of scrutinizing and opting for choices in conformity with principles of ethics.

Inhumane Working Conditions

Refers to poor and unacceptable workplace environments that violate basic human rights, often entailing excessive hours, lack of safety, and abusive treatment.

Subsistence Wages

The minimum income necessary for a worker to meet basic needs, often barely enough to survive.

Sweatshops

Workplaces, often in the garment industry, that have very poor, socially unacceptable working conditions, including low wages and long hours.