Overall, What Is the Major Disadvantage Associated with the Use

question 79

Multiple Choice

Overall, what is the major disadvantage associated with the use of public relations and publicity?

• A) It is normally very expensive.
• B) The amount of negative publicity always outweighs the good.
• C) Few, if any, customers pay attention to public relations messages.
• D) Most people find it to be less credible than advertising.
• E) The firm has limited control over how the message will be delivered or interpreted.