Overall, What Is the Major Disadvantage Associated with the Use

question 79

Multiple Choice

Overall, what is the major disadvantage associated with the use of public relations and publicity?

• A) It is normally very expensive.
• B) The amount of negative publicity always outweighs the good.
• C) Few, if any, customers pay attention to public relations messages.
• D) Most people find it to be less credible than advertising.
• E) The firm has limited control over how the message will be delivered or interpreted.

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Definitions:

Spot Markets

Markets where financial instruments or commodities are bought and sold for immediate delivery, contrasting with futures markets where delivery is set for a future date.

Competitive Bidding

A procurement process where multiple providers submit bids for a contract, offering their best prices or proposals, with the aim of securing business by outcompeting others.

Fair Price

A price considered reasonable or justifiable for a product or service, often based on factors like cost, market demand, and ethical considerations.

Efficient Means

Methods or processes that maximize productivity and minimize waste, costs, or effort, leading to optimal performance or output.