Marketing Implementation Is Critical to the Success of Any Firm

question 9

Multiple Choice

Marketing implementation is critical to the success of any firm. Simply put, implementation refers to:

• A) how the marketing plan will be put into action.
• B) how the marketing plan will be approved by top management.
• C) the process by which employees learn about the marketing strategy.
• D) the process by which the marketing strategy will be developed.
• E) deciding who will actually write the marketing plan.

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Definitions:

Persuasion

The act of convincing someone to do or believe something through reasoning or the use of temptation.

Cognitive Dissonance

The psychological discomfort experienced by an individual when holding two or more contradictory beliefs, ideas, or values at the same time.

Beliefs

Convictions or acceptances that something exists or is true, especially without proof.

Behaviors

The actions, reactions, or conduct of an individual, group, or system, often analyzed in psychological or sociological contexts.