One of the Links Between Strategic Planning and Marketing Implementation

question 5

Multiple Choice

One of the links between strategic planning and marketing implementation is interdependency. which refers to the fact that:

• A) strategy and implementation both result from trial and error.
• B) top executives often don't understand how a strategy is to be implemented.
• C) the marketing plan affects how it will be implemented, and implementation affects the marketing plan.
• D) both strategy and implementation must constantly evolve.
• E) both strategy and implementation must adapt to environmental changes.

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Definitions:

Acquisition

The act of obtaining control of another company by purchasing its shares or assets.

Common Stock

Shares of ownership in a corporation that entitle the shareholder to vote on corporate matters and receive dividends.

Net Assets

The total assets of a company minus its total liabilities, indicating the company's underlying value.

Retained Earnings

The portion of a company's profits not distributed to shareholders as dividends but retained for reinvestment in the business or to pay off debt.