The PTL Corporation Provides Long-Distance Telephone Services to Consumer and Business

question 5

Multiple Choice

The PTL Corporation provides long-distance telephone services to consumer and business markets. The company recently initiated a marketing strategy designed to promote customer knowledge and educate customers about the company and its products. The strategy is also designed to prospect for new customers. At what stage of the customer relationship development process does PTL find itself?

• A) repeat purchase
• B) community
• C) awareness
• D) advocacy
• E) client

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Definitions:

Marginal Cost

The cost of producing one additional unit of a product.

Average Total Cost

The total cost of production divided by the quantity of output produced, representing the cost per unit of output.

Profit

The financial gain made in a transaction or the operation of a business after subtracting all expenses.

Harvest

The process of gathering mature crops from the fields.