Discuss the Strategies That Can Be Used to Enhance and Maintain

question 6

Essay

Discuss the strategies that can be used to enhance and maintain customer relationships. Identify the key advantages and disadvantages of each strategy, as well as examples of the marketing tactics that my be used.

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Definitions:

Interpersonal Power

The ability to influence or control the outcomes, decisions, or behavior of others within personal relationships, often stemming from one's status, knowledge, or emotional connection.

Power Currencies

The various types of leverage or assets (such as resources, relationships, or knowledge) that individuals or groups possess, which can influence power dynamics in social interactions.

Competitive Power

Competitive Power refers to the ability or capacity of an entity, such as a person or organization, to outperform rivals in a particular domain or competition.

Low Power

A state in which an individual or group possesses limited ability to influence others or events.