Sales Messages Are Most Effective If They Follow the AIDA

question 23

Multiple Choice

Sales messages are most effective if they follow the AIDA strategy. What are the four parts of the AIDA strategy?

• A) Audience, investigate, develop, analysis
• B) Aggressive, indirect, direct, assertive
• C) Analyze, interpret, define, adapt
• D) Attention, interest, desire, action

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Definitions:

Criticising

The act of expressing disapproval of someone or something based on perceived faults or mistakes.

Avoidance Coping

A coping strategy where an individual attempts to avoid stressors rather than confronting them directly, often leading to short-term relief but potential long-term problems.

Seeking Social Support

The process of looking for understanding, compassion, and assistance from others, particularly during challenging times.

Tuberculosis

An infectious disease caused by the bacterium Mycobacterium tuberculosis, primarily affecting the lungs but can spread to other organs.