Marketing Director Schultz Must Inform the Board of Directors That

question 66

Multiple Choice

Marketing Director Schultz must inform the board of directors that customers are not responding positively to the company's new advertising campaign. Which of the following sentences would be the most appropriate wording for the marketing director to use in her message to the board of directors?

• A) Our customers are ripping on our new ads, even though we know these ads rock!
• B) Our customers are badmouthing this awesome new marketing campaign; they are obviously just out of it.
• C) We have received reports from customers about our new ads.
• D) It has come to my attention that our customers have denigrated the strategic implementation of our new ad campaign.

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Definitions:

Formal Operational Thought

A stage in Piaget's theory of cognitive development, usually beginning around age 12, where individuals develop the ability to think abstractly, logically, and systematically.

Think in Possibilities

The approach of considering various potential outcomes or solutions when faced with a situation or problem.

Adult Thoughts

Cognitive processes or reflections typically characterized by greater complexity, abstraction, or maturity, associated with the mental capacity of adults.

Creative Impulse

The innate drive or motivation within individuals to bring about new ideas, solutions, or artistic expressions.