Explain the Key Differences Between Product Differentiation and Product Positioning

question 11

Essay

Explain the key differences between product differentiation and product positioning. Other than branding, what are other factors on which product differentiation can be based?

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Definitions:

Tuberculosis

A contagious bacterial infection caused by Mycobacterium tuberculosis that primarily affects the lungs, but may spread to other organs.

Hispanic

Relating to, characteristic of, or derived from the people, culture, or languages of Spain, Portugal, or Latin America.

Pacific Islander

A person originating from any of the three ethnogeographic groupings of Oceania: Micronesia, Melanesia, and Polynesia.

Chronic Illness

A long-standing, persistent health condition that often requires ongoing medical attention or management.