One of the Best Ways to Develop Audience Benefits Is

question 97

Multiple Choice

One of the best ways to develop audience benefits is to use the "you" view, which

• A)means that all messages are written in the active voice.
• B)dictates that all sentences be written as commands.
• C)emphasizes second-person pronouns instead of first-person pronouns.
• D)uses slang and abbreviations to personalize the message.

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Definitions:

Dividend Income

Earnings received by shareholders from their investment in a corporation's stocks, typically in the form of cash dividends.

Investment in Associates

A long-term investment in another company where the investor holds a significant but not majority stake, typically 20%-50% of the voting stock.

Equity Method

An accounting technique used to record investments in associate companies, where the investment is initially recorded at cost and adjusted thereafter for the post-acquisition change in the investor's share of net assets of the investee.

Equity Method

An accounting technique used to record investments in associate companies, whereby an investor adjusts the carrying amount of the investment to recognize its share of the earnings or losses of the associate.