Which of the Following Best Presents the Bad News in a Message

question 89

Multiple Choice

Which of the following best presents the bad news in a message refusing a customer's claim?

• A)We are sorry that we cannot give you a full refund for your DVD player.
• B)Because you damaged the DVD player by trying to repair it yourself, we are unable to give you a full refund.
• C)The damage to your DVD player is not covered by the warranty, as explained in the enclosed copy of the warranty that came with your DVD player.
• D)Although a full refund cannot be issued, we would be happy to repair your DVD player for a nominal fee.

Identify factors that lead to problem recognition in the consumer purchase decision process.

Understand the concepts of consumer behavior and its implications for marketing strategies.

Recognize the role of marketing in influencing the consumer's purchase decision through information provision and persuasion.

Identify and analyze strategies employed by businesses to accommodate consumer preferences and enhance the purchasing experience.

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Definitions:

Written Code

Refers to any system of symbols or rules for communication, often applied to computer programming languages.

Corporate Espionage

The practice of illegally obtaining trade secrets or confidential information from competitors or other businesses.

Corrective Advertising

A form of marketing in which a company issues advertisements to address prior misleading or false claims about its products.

Federal Trade Commission

A United States government agency dedicated to protecting consumers and ensuring a strong competitive market by enforcing antitrust laws.