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Professional Marketers and Salespeople Follow the AIDA Strategy in Their

question 93

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Professional marketers and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent?


Definitions:

Promisee's Death

In contract law, refers to the situation where the individual to whom a promise was made dies, impacting the enforcement or terms of the contract.

Policy

A principle or rule adopted or proposed by an organization or government to guide decisions and achieve rational outcomes.

Rights

Entitlements or permissions granted to individuals or organizations by legal systems, social conventions, or moral principles.

Public Policy

Government policies designed to address issues of public interest and welfare.

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