The Opener for a Sales Message Should Be

question 25

Multiple Choice

The opener for a sales message should be

• A) provocative, humorous or entertaining, and medium length (5-10 lines).
• B) stimulating, relevant, honest, and short (1-5 lines).
• C) appealing, informative, persuasive, conversational, and medium length (5-10 lines).
• D) entertaining or serious, focused, persuasive, and short (1-5 lines).

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Definitions:

Norms

The unwritten rules or expectations that govern the behavior of members within a society or group, guiding what is considered acceptable or customary.

Institutional Racism

"The manipulation of social institutions to give preferences and advantages to Whites and at the same time restrict the choices, rights, mobility, and access of people of color."

Accountability

The obligation of an individual or organization to account for its activities, accept responsibility for them, and to disclose the results in a transparent manner.

Institutional Racism

A system of policies and practices entrenched in established institutions, which result in the unfair disadvantage to individuals or groups based on race.