Choose the Best Advice to Craft an Effective Direct-Mail Sales

question 11

Multiple Choice

Choose the best advice to craft an effective direct-mail sales letter.

• A) Use slightly illegal sales tactics to get the desired sale.
• B) Develop and present a strong rational selling point early in the body of the letter. Later, add emotional appeals, using each appeal only once.
• C) Present information completely, using a personalized tone.
• D) Design your message for a general audience.

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Definitions:

New Business

A venture that has been recently established, entering its initial operational stage in the marketplace.

Valuation

The process of determining the present value of an asset or a company based on earnings, market value, or other methods.

Tangible Assets

Physical assets that have value and exist in a physical form, such as machinery, buildings, and inventory.

Family Business

A commercial organization in which decision-making is influenced by multiple generations of a family who are often tied by blood or marriage.