Professional Marketers and Salespeople Follow the AIDA Strategy in Their

question 93

Multiple Choice

Professional marketers and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent?

• A) Attention, interest, desire, and action
• B) Attraction, innovation, determination, and activity
• C) Appeal, input, develop, and attune
• D) Access, incite, determine, and activate

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Definitions:

Positive Reasons

Justifications or motivations for an action or belief that are beneficial or advantageous.

Principle Of Least Interest

A theory suggesting that in any relationship, the person who demonstrates the least amount of interest has the most control or power.

Relationship Power

The degree of influence or control one partner has over another in a relationship, which can impact decision-making and dynamics between the individuals.

Fight About Sex

Disagreements or disputes that couples may have regarding aspects of their sexual relationship, which can stem from differences in desires, expectations, or satisfaction.