Professional Marketers and Salespeople Follow the AIDA Strategy in Their

question 93

Multiple Choice

Professional marketers and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent?

• A) Attention, interest, desire, and action
• B) Attraction, innovation, determination, and activity
• C) Appeal, input, develop, and attune
• D) Access, incite, determine, and activate

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Definitions:

Output

The total amount of goods or services produced by a company, industry, or economy within a given period.

Returns to Scale

The rate at which output increases in response to a proportional increase in all inputs (factors of production).

Long-Run Average Total Cost Curve

A graphical representation showing the lowest possible average cost of production, allowing all factors of production to vary in order to minimize cost.

Shape

A distinct form or appearance of an object, often defined by its external boundaries.