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The Carnegie Model and the incremental model disagree with each other on how decisions are made--the former claiming that they are made through a political process and the latter claiming that they emerge over time following careful objective analysis.
Dependent Variable
In an experiment or study, the variable that is tested and measured to see if it is affected by changes in another variable (the independent variable).
Sales Territories
are geographic or demographic regions assigned to salespersons or teams as their specific area of responsibility.
Purchasing Behavior
The process and reasons behind how and why consumers make decisions to buy products or services.
Marketing Research
The systematic gathering, recording, and analyzing of data about issues relating to marketing products and services.
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