A(n) _____ Is a Citizen of One Country Who Is

question 78

Multiple Choice

A(n) _____ is a citizen of one country who is working in a second country and employed by an organization headquartered in a third country.

• A) expatriate
• B) second-country national
• C) host-country national
• D) third-country national

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Definitions:

Individual Brands

The use of individual brand names for each of a firm’s products.

Corporate Brands

Identities created for corporations as a whole, incorporating their values, culture, and reputation.

Brand Extension

A marketing strategy in which a firm uses an established brand name to introduce new products or services in a different category.

Line Extension

A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, sizes, or other variations.