John's Medical Is Recruiting for the Post of an Oncology

question 34

Multiple Choice

John's Medical is recruiting for the post of an oncology nurse practitioner. It would be most effective for John's Medical to advertise_____.

• A) on a microblogging site like Twitter
• B) online recruitment videos on a general job board such as Monster.com or CareerTV
• C) on the Web site of the oncology nurse practitioner professional organization
• D) on a social networking site such as Facebook

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Definitions:

Promotional Mix

A combination of advertising, sales promotion, public relations, personal selling, and direct marketing strategies used to achieve marketing goals.

Channel Members

Individuals or entities involved in the process of making a product or service available for use or consumption by a consumer or business user.

Manufacturer

A company or entity that produces goods using raw materials, labor, and machinery, typically for sale to consumers, businesses, or other entities.

Nationwide Advertising

Marketing efforts that are spread across an entire country, aiming to reach consumers on a national level.