Which of the Following Statements Is True of Internet Recruiting

question 49

Multiple Choice

Which of the following statements is true of Internet recruiting?

• A) Twitter is rarely used by recruiters because of the 140-word limit.
• B) The broad reach of Internet recruiting has significantly reduced the amount of discrimination against job seekers from racial/ethnic groups because it enlarges the applicant population exponentially over traditional recruiting methods.
• C) If a recruiter checks an applicant's Facebook account, learns that the applicant is Jewish, and then rejects the applicant, the company can be charged with an EEO discrimination complaint.
• D) An advantage of Internet recruiting is that it streamlines EEO data gathering because everyone who accesses a job Web site is considered an applicant for legal purposes.

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Definitions:

Brand Equity

The value and strength of a brand that is determined by consumer perception, recognition, and loyalty.

Functional Benefits

The practical or useful features of a product or service that fulfill customers' needs and provide satisfaction.

Brand Personality

The set of human characteristics associated with a brand, which influence how consumers perceive and relate to the brand emotionally.

Human Characteristics

Traits or features that define or distinguish human populations and individuals.